It happened! Earlier this week Alexa Chung's line for Adriano Goldschmied was launched, and whilst there are obviously a few pieces I would kill to have, I do have a few criticisms.
First of all, I would desperately like to ask whether it is impossible for a celebrity to do a collaboration that does not require selling your home, car and parents to afford purchasing. I already had to face the devastation of Kate Moss' brain-frying price tags in her 2014 collaboration with Topshop, so was further heartbroken as I rapidly had to forget my dreams of owning Alexa's Kety skirt (my most beloved piece from the line.) Of course, I already knew that AG jeans come with a weighty price tag and was not naive enough to believe Alexa's line would be any different, but that doesn't dispel my disappointment that a "cool girl" with a self-proclaimed love for zero fuss, 70s style would offer us a £333.56 denim shirt.
Second of all, shockingly I am not actually as impressed with the majority of her line as I thought I would be. Maybe it's the presentation of the pieces on the AG website (awful by the way; are we supposed to just guess the fit and hope for the best?) but my first impression of the line was unfortunately "Is this it? No this can't be her line..."
Something about the first glance of the webpage just made the word "frump" appear in my brain, and I believe this could be due to The Julie shirt and The Honey top, neither of which I would ever have guessed would have been part of Alexa's "dream denim wardrobe", as she so described the innovation behind her collection.
Don't get me wrong, The Kety skirt is still a dream and truly is the perfect denim skirt; it has exactly the essential measure of 70s charm that we should all include in our lives. However, I just don't feel as strongly attached to any of the other pieces, which is something I did not expect.
If you haven't browsed Alexa's line for yourself yet then click here.
Sunday, 25 January 2015
Sunday, 4 January 2015
2015 Fashion Horizon
New year, new fashion trends and therefore a (kind of) good excuse to buy new clothes. Personally, I can think of no better activity to waylay those January blues than treating yourself to a new skirt or three.
And what, I hear you asking, does 2015 hold in the way of fashion prospects? Ah, well here are the predictions:
1) As usual with Spring approaching, though it has come rather early this year, denim is back on the scene. However, not just with dungarees this time (I'm fairly relieved; I was tiring of watching pair after pair of dungaree clad girls parade around town) but with classic denim shirts and skirts once more. This early onset of denim fever may be somewhat due to acclaimed 'it' girl of style, Alexa Chung, launching her Alexa Chung for AG denim collection in January 2015. As an evident denim enthusiasm herself, there are high expectations for her line, but I suspect that it will come with a hefty price tag. Therefore, as incredible as the pieces may be, I wouldn't run out and take a sledgehammer on your bank account immediately after the release, as you may have some classic denim pieces hidden in your wardrobe that will mimic the trend just fine.
2) Topshop have predicted a returning infatuation with 70s inspired trends, and I am thrilled! Who doesn't love 70s style? It was the epitome of fun- far more outrageous than anything dared today by the hoards of black and grey wearing teenagers. Topshop have also already begun to sell some of their retro inspired collection, and they're selling fast so I'd hurry!
3) I can feel it in my toes that 2015 will be the year of the shoe. Although there's no solid proof thus far that we will be seeing any radical shoe revolutions in 2015, I can't shake this sneaky feeling that there will be an emphasis on fine footwear this year, that seemed to be forgotten in 2014, where focus on body wear was largely favoured instead. Maybe this feeling is just biased to the fact that I've already got my eyes on two lovely pairs of Zara shoes, but who knows!

(Left, Zara. Right, Pull&Bear.)
There will evidently be more trends to be discovered for 2015, but for now let's revel in the idea of investing in a new denim skirt or a pair of monochrome moccasins (just me?)
And what, I hear you asking, does 2015 hold in the way of fashion prospects? Ah, well here are the predictions:
1) As usual with Spring approaching, though it has come rather early this year, denim is back on the scene. However, not just with dungarees this time (I'm fairly relieved; I was tiring of watching pair after pair of dungaree clad girls parade around town) but with classic denim shirts and skirts once more. This early onset of denim fever may be somewhat due to acclaimed 'it' girl of style, Alexa Chung, launching her Alexa Chung for AG denim collection in January 2015. As an evident denim enthusiasm herself, there are high expectations for her line, but I suspect that it will come with a hefty price tag. Therefore, as incredible as the pieces may be, I wouldn't run out and take a sledgehammer on your bank account immediately after the release, as you may have some classic denim pieces hidden in your wardrobe that will mimic the trend just fine.
2) Topshop have predicted a returning infatuation with 70s inspired trends, and I am thrilled! Who doesn't love 70s style? It was the epitome of fun- far more outrageous than anything dared today by the hoards of black and grey wearing teenagers. Topshop have also already begun to sell some of their retro inspired collection, and they're selling fast so I'd hurry!
3) I can feel it in my toes that 2015 will be the year of the shoe. Although there's no solid proof thus far that we will be seeing any radical shoe revolutions in 2015, I can't shake this sneaky feeling that there will be an emphasis on fine footwear this year, that seemed to be forgotten in 2014, where focus on body wear was largely favoured instead. Maybe this feeling is just biased to the fact that I've already got my eyes on two lovely pairs of Zara shoes, but who knows!

(Left, Zara. Right, Pull&Bear.)
There will evidently be more trends to be discovered for 2015, but for now let's revel in the idea of investing in a new denim skirt or a pair of monochrome moccasins (just me?)
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