AC for AG

It happened! Earlier this week Alexa Chung's line for Adriano Goldschmied was launched, and whilst there are obviously a few pieces I would kill to have, I do have a few criticisms.

First of all, I would desperately like to ask whether it is impossible for a celebrity to do a collaboration that does not require selling your home, car and parents to afford purchasing. I already had to face the devastation of Kate Moss' brain-frying price tags in her 2014 collaboration with Topshop, so was further heartbroken as I rapidly had to forget my dreams of owning Alexa's Kety skirt (my most beloved piece from the line.) Of course, I already knew that AG jeans come with a weighty price tag and was not naive enough to believe Alexa's line would be any different, but that doesn't dispel my disappointment that a "cool girl" with a self-proclaimed love for zero fuss, 70s style would offer us a £333.56 denim shirt.

Second of all, shockingly I am not actually as impressed with the majority of her line as I thought I would be. Maybe it's the presentation of the pieces on the AG website (awful by the way; are we supposed to just guess the fit and hope for the best?) but my first impression of the line was unfortunately "Is this it? No this can't be her line..."

Something about the first glance of the webpage just made the word "frump" appear in my brain, and I believe this could be due to The Julie shirt and The Honey top, neither of which I would ever have guessed would have been part of Alexa's "dream denim wardrobe", as she so described the innovation behind her collection.

Don't get me wrong, The Kety skirt is still a dream and truly is the perfect denim skirt; it has exactly the essential measure of 70s charm that we should all include in our lives. However, I just don't feel as strongly attached to any of the other pieces, which is something I did not expect.

If you haven't browsed Alexa's line for yourself yet then click here.